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Deep analysis on Tesla marketing strategy

Tesla (Game Changer)

About Tesla

Tesla Motors is an electric car manufacturing-based company located in California. Tesla is bringing the world closer to sustainable energy with electric cars and renewable energy solutions. Now we will talk about Tesla Motors’ unique marketing approach with helps the brand stand out in the car business. We will talk about Tesla’s interesting marketing techniques and marketing mix as well as how the company has managed to get by with a $0 marketing budget compared to its competitors. The company is getting a lot of attention online right now. Before we jump into Tesla’s marketing plan, let’s start by talking about the company to get a better idea of what it is. Tesla INC is an American company based in Palo Alto, California. It makes clean renewable energy solutions and electric cars.Its main job is to make clean renewable energy and high-quality electric cars for people all over the world.

$0 marketing strategy

Tesla cars are well known for how well they perform on the road. Elon Musk, a famous entrepreneur, is also the CEO of Tesla. Tesla is worldwide famous for its $0 marketing strategy. You are right. Except for its launches, Tesla doesn’t spend any money on marketing. This is true even though it sounds very strange. Tesla’s business activities have given it a lot of benefits that has turned into marketing tactics. We now know a little bit about the company. let’s look at the marketing mix for it. marketing mix of Tesla consists of four P’s that help in the product, price, place, and promotion. It helps the company come up with the right business plan. smart people are working hard behind the scenes at Tesla to keep making as much money as possible from the business.

And here is Tesla’s marketing mix. Product strategy of Tesla cars comes in three different types model S, model X and model 3. All of the, have great engines that can go from zero to 60 mph in just 3 seconds. Each one has its own clear features that are good for the environment. This brand is making big changes by using solar-powered technology in its big energy systems to make better goods and improve their performance.

Place strategy of Tesla There are no partnerships for Tesla.By running its stores through an online group, this brand got rid of the need for a distributor. Its vehicles are nondebatable because this organization doesn’t have a huge variety of items. Like other car organizations, Tesla makes it difficult to get its vehicle. Therefore just a limited part of individuals can get them and that is the thing that this organization needs.

Pricing strategy of Tesla

Tesla costs a lot more on the market than other higher-end cars from GM, Ford, Toyota and so on. Tesl’s very first electric car, the Model S, had a retail price of $71,000. Different models also range in price from seventy thousand dollars to one hundred fifty-two thousand dollars. But the most surprising thing is that people’s interest in these cars hasn’t changed at all. However because Tesla’s assembly companies don’t want to meet the high demand for cars, the price of these cars has gone up a lot. This brand has combined an eco friendly idea with better tech which has made its pricing strategy more successful. The promotion strategy of Tesla surprisingly got a lot of attention from both its business side and its informal side. Its items that got better never needed to get better again until now.

In the same way, Elon Musk a business genius who came up with the idea, has been getting a lot of free publicity, with his charming words and incredible data. This company always find better ways to make the news which is something that no other company’ marketing team or CEO could do.

Market Strategy

Since we now know a little bit about the marketing mix, lets talk about market strategy, which is another important aspect. Status-driven product Tesla business which is making electric cars is based on the idea of status-driven business which gives it an edge in the market. Customers are interested in these goods because of their status so the company does not have to spend money to get their attention. Customer experience word of mouth is a good way to get the word out about Tesla’s products. Its good reputation is spread by its users to people who might want to buy. They make good cars that look good and use a lot of technology like Autopilot which gets people;s attention in a digital and technology-run world.

Let’s take a look at how social media marketing works in this business. The social media marketing of Tesla has given the company a big boost in the market. Elon Musk is very social media and is always getting into little arguments. His idealistic personality gets him a lot of fans and his social platform is used to market Tesla. Every time Elon Musk tweets, the stock market goes up or down. In the end , this kind of social media presence helps Tesla get its name out there.


His latest big deal was when he tested the window glass on the newly released Cybertruck. the glass wasn’t supposed to break, but it did, which made a big deal for Tesla and turned out to be an ad for cybertruck. Authentic, humorous approach The way the Tesla team manages its goods from the Model X celebration mode to sending the roadster into space shows that they have a sense of humor.


Let’s sum up everything we have learned, Tesla is one of the best car companies, especially when it comes to electric cars. They are doing a great job and their acts show that they know what they are doing. tesla thinks it’s better to invest in people by giving them good products than to spend millions on advertising and marketing. Tesla’s marketing approach of giving away cars for free is one of a kind and is praised for still being able to do it without any big problems. If you made it to the end, That means you are one of TESLA’S Fans.

For more case studies about the brand, you can click here

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Written by faheem

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